2022–2024

Paddletek's newest top-tier product: a premium, high-tech pickleball paddle designed to help elite players make the game feel effortless.

The paddle artwork was inspired by its internal architecture, using minimal, sleek linework to highlight the innovation behind the brand’s first foam core paddle.

Role: product & packaging design, photoshoot support, campaign creative, photography retouching​

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Art Direction & Post Production: Jacob Irving

Videography: Peter Donahoe

Photography: Andre Le

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