top of page

PADDLETEK PRODUCT LAUNCH: THE RESERVE

2026

An experimental area to test paddles and release the ones that worked well to the public. This was one of my favorite projects, especially having worked with spirits and whiskeys in the past, I was excited to pull from that inspiration. We went all out with real wax, custom stamp, and the public loved the design.

Role: product & packaging design, campaign creative, photography retouching

Art Direction & Post Production: Jacob Irving

Videography: Jake

Photography: Peter Donahoe

bottom of page