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PADDLETEK PRODUCT LAUNCH: THE RESERVE
2026
An experimental area to test paddles and release the ones that worked well to the public. This was one of my favorite projects, especially having worked with spirits and whiskeys in the past, I was excited to pull from that inspiration. We went all out with real wax, custom stamp, and the public loved the design.
Role: product & packaging design, campaign creative, photography retouching
Art Direction & Post Production: Jacob Irving
Videography: Jake
Photography: Peter Donahoe


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