2026

Paddletek Reserve was created as a limited-release platform for introducing early-stage technology directly to consumers. Inspired by the craft and character of small-batch whiskey, I helped develop a distinct visual identity that positioned the launch as premium, experimental, and collectible. The system carried across the product, packaging, and campaign creative, creating a cohesive experience that differentiated the Reserve from Paddletek’s core product line while establishing a foundation for future drops.